I made this movie to prove that movie musicals can be made affordably.
How? Limit the location; expand the imagination. With 70% of all new musicals losing their investors’ money, Broadway is the Olympics: there’s gold, silver, bronze and everyone else goes home empty-handed. The $10 to $20 million capitalization of a new musical is a sunk cost requiring years of development before it ever recoups a penny.
But for a fraction of that cost, dynamic, imaginative films can be made that can generate revenue from day one in the digital sphere. So I’m following the model of low-budget horror: the reason the call is coming from inside the house is because all you need is a house.
I believe musicals can function the same way. I know my community. When it comes to musical theatre people, I literally wrote the book. There’s an untapped audience out there starved for the kind of uplift only a musical can provide. All human beings love music. All humans crave stories. With over 6.5 billion smartphone users worldwide, we can bring more kinds of musical stories to more humans.